The long-term track record of these energy drink companies has been even more impressive, with Monster trading at 350 times its 2004 levels and Celsius trading at 28 times its 2019 levels.
If you think you’ve missed out on the big gains in the energy drink sector, you haven’t.
That’s because I’ve discovered an under-the-radar energy drink company with a plant-based ingredient panel that has the potential to deliver Monster and Celsius-like returns.
Allow me to introduce myself. My name is Jim Woods.
I am editor of the Intelligence Report investment advisory. A few years ago, the independent ratings firm TipRanks.com ranked me the #1 financial blogger in the world and I’m consistently in the top 10 through the years.I look for investment ideas for my readers that that can give them the top double-, triple-, and quadruple-digit gains available today and for the future.
I’ve recently put out a buy alert on the energy drink company that’s my #1 pick for outsized gains in 2023 and beyond.
And I’d like to share with you the 7 reasons why this company, Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), could deliver windfall profits to early investors.
The energy drink and functional beverage segments are projected to grow substantially in the years ahead.
Research and Markets predicts the U.S. energy drink market will grow by 7% on average between 2022 and 2026, ultimately surpassing $21 billion.
Allied Market Research forecasts the global energy drink market will grow by 7.2% on average between 2021 and 2026, eventually surpassing $86 billion.
And Fior Markets projects the global functional beverage market will hit $217 billion in 2028, which would represent a 7.1% growth rate between 2021 and 2028.
The top three energy drink brands by market share in 2022 were Red Bull (42.5%), Monster (30.1%) and VPX (8.2%).
The energy drink segment has already powered through the current market downturn and looks capable of delivering profits, even if a recession hits.
As I mentioned, the trading history of energy drink companies Monster Beverage and Celsius Holdings demonstrates the profit-generating potential of the segment.
If you had invested $1,000 in Monster back in 2004 and held on to it, you would be sitting on $350,000. If you had invested $1,000 in Celsius in 2018 and held it, you would have turned that into as much as $28,000.
These are tech and crypto-like gains within the comparatively stable world of consumer packaged goods.
And there’s good reason to believe that comparable gains await Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U).
Yerbae’s line of energy seltzer waters and naturally sweetened energy drinks are designed for the fitness conscious consumer.
Both the seltzer waters and energy drinks are powered by yerba mate, the South American herb that provides the beverages’ caffeine. The energy drinks are sweetened with stevia, a sugar substitute made from the leaves of a stevia plant.
Yerbae’s products boast a clean, plant-based ingredient panel that delivers great tasting seltzers and energy drinks that are zero calorie with zero added sugars.
Yerbae seltzers and drinks are antioxidant rich, diabetic friendly, vegan, gluten free, non-GMO and keto friendly.
Thus, the company offers a contrast to other ready-to-drink energy beverages that are often packed with sugar and artificial ingredients.
With many looking to eliminate sugar from their diets, Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), looks to capitalize on consumers who want an energy boost without the bad stuff that can come in other energy drinks.
One of the key reasons why Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), has a chance to deliver outsized returns is its company leadership.
Yerbae was founded by partners Todd and Karrie Gibson in 2017.
Todd has a 25 year career in the beverage industry that includes a role at Hansen’s Energy (which eventually became Monster Energy) that helped put that product on the map.
Todd also built three successful beverage companies to $100 million in sales and sold the businesses to Coca-Cola and PepsiCo. Todd knows how to successfully grow new beverage concepts and to find lucrative exits for them.
Todd’s wife Karrie is a serial entrepreneur who has grown several companies from the ground up to successful exits. She grew her previous company into the third largest company in the recycling industry in the U.S.
Now the Gibsons have set their sights on growing Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), into a company that can attract a major beverage company to either sign a distribution deal with Yerbae or buy the company outright.
Either outcome could provide a wealth generating event for those who invest in Yerbae at current levels.
Momentum is on Yerbae’s side, with impressive increases since its inception in 2017 in distribution outlets and revenues.
The number of retail outlets that carry Yerbae’s seltzers and energy drinks has increased from 1,000 in 2017 to 10,000 in 2022. You can find Yerbae’s products at major retailers like Costco, Albertsons, Safeway and Sprouts.
The increase in distributors has led to an increase in revenue — Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), has grown revenues by more than 600% between 2018 and 2022.
And the steep part of its growth curve is directly ahead of it, with $12.5 million in revenue planned for 2023 and $20 million planned for 2024.
It’s already off to a powerful start in 2023.Sales grew 227% on a year-over-year basis in January and by 223% year-over-year in February.
Record Q1 2023 net revenue of $3.5 million USD, up 130% from $1.5 million USD in Q1 2022.
That growth is highly likely to continue thanks to the impressive marketing plan Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), has put together to promote its seltzers and energy drinks.
The company has attracted the “World’s Fittest Person” Annie Thorisdottir as a superfan of the Yerbae products and a shareholder in the company.
In addition, the company has tapped into the power of the CrossFit community to help promote its brand.
CrossFit has proven a natural fit for a product that provides an energy boost without the all the sugar of standard energy drinks.
Yerbae’s overall market plan combines the power of influencers in the fitness community with in store-advertising, in-store sample, retail displays, e-commerce, social and digital, brand partnerships and event sampling.
All these efforts are having a real impact on Yerbae’s revenue and distribution channel growth.
The path for Yerbaé Brands Corp. (OTC: YERBF/TSXV: YERB.U), is clear. The company will continue to grow revenues and name recognition on the way to the $100 million in sales mark.
At that point, Yerbae may well begin to attract the interest of one of the major beverage companies, similar to how competitor Celsius Holding did with its distribution deal with PepsiCo.
The prospect of a deal with a Coca-Cola or a PepsiCo is very real for Yerbae, as long as it maintains its growth track. And should that happen, it will likely be at a multiple of Yerbae’s current share price.
I’ve just scratched the surface on Yerbae’s story. To give you a deep dive into the company’s growth prospects, I’ve drafted a special report on the company entitled Monster Profit Potential:The Undiscovered Beverage Company Set to Explode. Get your free special report below.
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